It's Bill Bryson meets Paul Theroux in Steven Lewis's hilarious review of his train journey across Australia on the Indian Pacific in the train's fortieth anniversary year. Hot Silver stops with the train in Broken Hill, Adelaide and Kalgoorlie, all of which are closed when the Indian Pacific visits. Most closed of all, though, is Cook, the tiny town (pop. 5) in the middle of the vast Nullarbor Plain, 200,000 square kilometres of nothingness in the centre of Australia. "It's like walking round one of those fake towns the Americans built to test their nuclear weapons. I wouldn't be surprised...

Today's journalists are struggling to cover more with fewer resources, which means there are great opportunities for those who can make a timely pitch in the right way. In this guide for first-time press release writers and public relations professionals alike, Steven Lewis breaks down the press release transaction, showing you how to write a press release that will get attention.

As a journalist or publications like the Financial Times and Esquire, Steven Lewis received thousands of press releases. As a consultant to global corporations, he has written press releases...