Health Industry Communication: New Media, New Methods, New Message, Second Edition, Is A One-Of-A-Kind Text That Fills A Critical Gap In The Literature For Communications Students As Well As Students Of Health Administration And Public Health. With Contributions From Leading Practitioners In Every Industry Sector, This Text Is A Robust Look At The Full Spectrum Of Healthcare Communications. The Chapters Offer A 360-Degree View Of The World Of Health Communication From A Business And Marketing Outlook As Well As A Look At Special Topics That Impact Health Communicators. Four Sections Cover...