Controversies about risks to public health regularly hit the news, whether about food safety, environmental issues, medical interventions, or "lifestyle" risks, such as drinking. To those trying to manage or regulate risks, public reactions sometimes seem bizarre. To the public, the behavior of those supposedly "in charge" can seem no less odd. Trust is currently at a premium. This new edition of Risk Communication and Public Health covers the theoretical and research background, and presents a wide range of contemporary case studies and the learning experiences from these, and the political,...