As the twenty-first century begins, significant changes are occurring in the way that services and goods are produced and consumed. One of the key drivers of this change is information and communications technology (ICT). It has transformed the role of space and time in patterns of economic development, in the rise of globalization and in the scale and structure of organizations. ICT has therefore accelerated the process of continual change and evolution that is the hallmark of both the capitalist economy and of organizations.
Giving a student-friendly account of the diversity of...
As the twenty-first century begins, significant changes are occurring in the way that services and goods are produced and consumed. One of the key ...
Genre, Relevance and Global Coherence seeks to explain how discourse types or genre may influence the addressee's inferential processes in identifying the communicator's intention. It examines global coherence-based accounts as well as proposals based on Gricean pragmatics, arguing that the key to a solution lies in the interplay of the cognitive and communicative principles of relevance proposed by Sperber & Wilson. It unravels intricate relations between cognitive mechanisms, communicative principles and expectations of relevance in complex ostensive stimuli such as texts.
Genre, Relevance and Global Coherence seeks to explain how discourse types or genre may influence the addressee's inferential processes in identifying...
