Produced by the advisors to the Nobel Peace Prize and the 1984 Olympics, this book offers practical event management and marketing advice flavoured with various anecdotes in one easy-to-read format. It explains precisely how to build image or company recognition by sponsoring diverse sizes and types of events ranging from entertainment to sports. It also covers every stage of marketing, logistics, finance, concessions and public relations.

You've tried total quality management... implemented close-to-the-customer techniques... and developed time-based management strategies. Your company is now known for excellent products and services. So why are you still not achieving your bottom-line strategic and financial goals? Costs. Controlling costs, especially overhead costs, is almost certainly a major challenge facing your business, just as it is for the vast majority of other businesses around the world today. Thankfully, sophisticated, adaptable, and powerful cost-management methods not only exist--they are available in this...

This is the first book to address the special rules that apply to the taxation of all property and casualty insurance companies, including life insurance companies with property/casualty insurance operations. It covers the special rules that apply to the taxation of captive insurance companies in addition to the general rules that are usually applicable to a captive insurance company. At the same time, it examines the fact that many healthcare organizations are now considered to be insurance companies and will be taxed as such under all the various healthcare reform proposals. Includes a...

The dramatic changes in the financial services industry have had a great effect on profitability, forcing financial institutions to change their management focus. Increased competitive pressures, tightening interest rates spreads and declining deposits balances have made goals even more difficult to achieve. The Financial Services Industries Consulting Practices at Ernst & Young LLP have developed this perfect guide to help readers reach those increasingly difficult goals. This reliable source of guidance has insight on asset/liability management, branch profitability and complete bank-wide...

Stan bardzo dobry - książka była czytana, ale jeszcze długo posłuży innym czytelnikom. Ma ślady używania - otwierania i kartkowania, rysy, zabrudzenia. Wygląda jak książka, którą wypożyczasz w bibliotece.
Featuring Winners of Ernst & Young's Entrepreneur Of The Year Awards

In their own words . . .

• Jay S. Walker-priceline.com
• Mike McNulty and Mike Hagan-VerticalNet
• Christina Jones-pcOrder
• William Porter and Christos Cotsakos-E*Trade
• Gregory K. Jones-uBid
• Russell Horowitz-Go2Net
• Ken...