Doing Management Research, a major new textbook, provides answers to questions and problems which researchers invariably encounter when embarking on management research, be it quantitative or qualitative. This book will carefully guide the reader through the research process from beginning to end. An excellent tool for academics and students, it enables the reader to acquire and build upon empirical evidence, and to decide what tools to use to understand and describe what is being observed, and then, which methods of analysis to adopt. There is an entire section dedicated to writing up and...

'This book provides refreshing and powerful insights on the challenges of conducting management research from a European perspective. Particulalrly for someone embarking on a managment research career this book will provide valuable guidelines.' -- Ian MacMillan, Wharton School of Business, University of Pennsylvania 'This comprehensive volume is distinguished by its balance and pragmatism. The authors who present the various research methods are not proponents but researchers who have applied these methods. The authors who discuss philosophical and strategic issues are not advocates but...