This innovative study analyzes the great cultural and economic changes occurring in the Near East between 10,000 and 7,000 BC as Palaeolithic societies of hunter-gatherers gave way to village communities of Neolithic food-producers. Challenging the orthodox, materialist interpretations, and drawing on French theories of mentalities, Jacques Cauvin argues that the Neolithic revolution must be understood as an intellectual transformation, revealing itself above all in symbolic activities. He describes the emergence of the first agricultural villages, pastoralism and nomadism, and the diffusion...

Within a practical business context of the changing, competitive climate, this book details the implications for marketing strategy. New chapters cover topics such as credit cards and customer care, while several relevant case studies have also been added. Combining analysis of principles, concepts and techniques with sound practical advice, 'Marketing Financial Services' is ideal for students on degree and postgraduate courses, including Chartered Institute of Bankers. There is also a tutor resource pack to accompany the case studies in this textbook.