Marketing Power for Financial Advisors helps you avoid common missteps that stunt your growth such as presenting yourself as just another look-alike financial advisor, squandering your resources on trial-and-error marketing, trying to appeal to everyone, being mesmerized by the latest marketing tactic, or falling into the trap of calling on one and only one marketing tactic. Instead, you can gain marketing leverage by following the 3 P's of growth: Planning -- How to generate your marketing Plan to help you attract a steady stream of qualified prospects. Packaging -- How to communicate your...

Marketing Power for Financial Advisors helps you avoid common missteps that stunt your growth such as presenting yourself as just another look-alike financial advisor, squandering your resources on trial-and-error marketing, trying to appeal to everyone, being mesmerized by the latest marketing tactic, or falling into the trap of calling on one and only one marketing tactic. Instead, you can gain marketing leverage by following the 3 P's of growth: Planning -- How to generate your marketing Plan to help you attract a steady stream of qualified prospects. Packaging -- How to communicate your...

Here is a comprehensive source of vital information on single parent families in contemporary society. This book analyzes literature and empirical research concerning single parent families and explores issues and challenges they face. Contributing authors from many fields and perspectives examine a broad range of subjects relating to families in which one person is primarily responsible for parenting. The only state-of-the-art compendium on the topic of single parent families available today, the book synthesizes empirical, theoretical, and contemporary literature about the diversity, myths,...