Originally published in 1980, this title was the first of a new monograph series in social psychology. The editor presents a format for showing the progress of social psychology as a viable, exciting and relevant discipline.
The papers contained in this volume represent progress in theory and method as well as in basic and applied research. In addition, recognising that not all social psychology is produced by people who label themselves as social psychologists the volume contains the contributions of scholars who are best known for their work in other areas. "
Originally published in 1980, this title was the first of a new monograph series in social psychology. The editor presents a format for showing the...
Marvin E. Goldberg Martin Fishbein Role of Advertising in Social Marketing
Social Marketing: marketing in the service of societal problems. Does this approach represent dangerous social engineering, or is it the best hope we have to treat what are often regarded as intransigent problems? For both academics and practitioners involved with social marketing, the domain remains in its infancy. Programs and approaches are being developed and implemented by practitioners; academics are defining "what it is," "where it comes from," and "where it is going." This book incorporates many of the presentations made at the "Role of Advertising in Social Marketing" Conference...
Social Marketing: marketing in the service of societal problems. Does this approach represent dangerous social engineering, or is it the best hope we ...
