The notion of identity of an organization or an enterprise answers the questions -who are we?- or -what do we want to be?- The contributors to this volume assume that these two sets of images and definitions--the internal ones and the external ones--are reciprocally influencing each other, both consciously and unconsciously, and are thus related to the formation and development of the organizational identity.

This identity is a dynamic process that evolves and devolves over time and can be a source of some stability and coherence for those who depend on it. It is defined and...