Although people may not realize it, the modern Christmas book market carries on a Victorian legacy. An explosion of Christmas print matter reinvigorated and regularized the holiday during the mid-Victorian period, infusing Christmas with emotionally-charged expectations of reading. Tara Moore elucidates the evolution of Christmas publishing trends that dictated authors' writing schedules and reflected gift-giving rituals. As Victorian shopping customs evolved, publishers satisfied consumers with a range of holiday print matter, including novels, ghost stories, periodicals, children's books,...