The thirty chapters of this innovative international study are all devoted to the topic of the play within the play. The authors explore the wide range of aesthetic, literary-theoretical and philosophical issues associated with this rhetorical device, not only in terms of its original meta-theatrical setting - from the baroque idea of a theatrum mundi onward to contemporary examples of postmodern self-referential dramaturgy - but also with regard to a variety of different generic applications, e.g. in narrative fiction, musical theatre and film. The authors, internationally recognized...

Collective Creativity combines complex and ambivalent concepts. While 'creativity' is currently experiencing an inflationary boom in popularity, the term 'collective' appeared, until recently, rather controversial due to its ideological implications in twentieth-century politics. In a world defined by global cultural practice, the notion of collectivity has gained new relevance. This publication discusses a number of concepts of creativity and shows that, in opposition to the traditional ideal of the individual as creative genius, cultural theorists today emphasize the collaborative nature of...

Studienarbeit aus dem Jahr 2007 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: 1,3, Frankfurt University of Applied Sciences, ehem. Fachhochschule Frankfurt am Main, Veranstaltung: Marktforschung, 46 Quellen im Literaturverzeichnis, Sprache: Deutsch, Abstract: Die hier vorliegende Arbeit befasst sich mit einem kleinen Abschnitt der Konsumentenforschung, der aber als Schlusselfaktor im Marketing an Wichtigkeit kaum zu uberbieten ist - die Aktivierung. Um dies naher zu bringen, werde ich einfuhrend etwas auf die Konsumentenforschung und ihre...

Diplomarbeit aus dem Jahr 2007 im Fachbereich BWL - Beschaffung, Produktion, Logistik, Note: Gut, FH OO Standort Steyr, Sprache: Deutsch, Abstract: In Zeiten von Globalisierung, Internet und zunehmendem Wettbewerb gibt es nur mehr wenige Markte, die entsprechendes Wachstumspotential bieten. Einer davon ist der Kontraktlogistikmarkt, insbesondere der Bereich Maschinen- und Anlagenbau, in dem auch das Unternehmen Logistik Service GmbH aktiv ist. Um die Wettbewerbsfahigkeit zu steigern, werden in dieser Arbeit u.a. Optimierungspotentiale fur diese Branche mit Hilfe von Informationstechnologie...

Paleoceanographic proxies provide infonnation for reconstructions of the past, including climate changes, global and regional oceanography, and the cycles of biochemical components in the ocean. These prox- ies are measurable descriptors for desired but unobservable environmental variables such as tempera- ture, salinity, primary productivity, nutrient content, or surface-water carbon dioxide concentrations. The proxies are employed in a manner analogous to oceanographic methods. The water masses are first characterized according to their specific physical and chemical properties, and then...

This book constitutes the refereed proceedings of the Third International Symposium on End-User Development, IS-EUD 2011, held in Torre Canne, Italy, in June 2011. The 14 long papers and 21 short papers presented were carefully reviewed and selected for inclusion in the book. In addition the volume contains 2 keynote speeches, 14 doctoral consortia, and information on 3 workshops. The contributions are organized in topical sections on mashups, frameworks, users as co-designers, infrastructures, methodologies and guidelines, beyond the desktop, end-user development in the workplace,...

Paleoceanographic proxies provide infonnation for reconstructions of the past, including climate changes, global and regional oceanography, and the cycles of biochemical components in the ocean. These prox- ies are measurable descriptors for desired but unobservable environmental variables such as tempera- ture, salinity, primary productivity, nutrient content, or surface-water carbon dioxide concentrations. The proxies are employed in a manner analogous to oceanographic methods. The water masses are first characterized according to their specific physical and chemical properties, and then...

Diplomarbeit aus dem Jahr 2008 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: 1,1, Frankfurt University of Applied Sciences, ehem. Fachhochschule Frankfurt am Main (Fachbereich 3: Wirtschaft und Recht), Veranstaltung: Marketing, Sprache: Deutsch, Abstract: Die Grundfragestellung meiner Abhandlung zielt darauf ab, ob fur neue TV-Sender ein Markteintritt zum aktuellen Zeitpunkt sinnvoll ist und inwieweit die Digitalisierung Moglichkeiten fur neue TV-Konzepte bietet. Als Untersuchungsobjekt dient mir das Musikfernsehen, welches ich im Hinblick...