Cities now seek to attract major sporting events and activities to re-image themselves, and frequently invest in community sports development to fund economic growth and regeneration.
Including a range of case-studies from global (the Sydney Olympics) to local (urban school sports), this book looks closely at how sport has been used in contemporary cities across the world, and evaluates policies, strategies and managment. Five key areas are examined: * sport and urban economic regeneration * sports events: bidding * planning and organization * Urban Sports...
Cities now seek to attract major sporting events and activities to re-image themselves, and frequently invest in community sports development to fu...
The Economics of Sport and Recreation provides a much needed and up-to-date analysis of sport's contribution to the global economy. This new edition covers all aspects of the economics of sport and recreation but gives prominence to the staggering rise of the commercial sector over the last decade. Special attention is paid to the economics of the sports goods industry, the economics of sports sponsorship, the economics of major sports events, the economics of professional team sports, and the economic relationship between sport and broadcasting. In the first edition of this book...
The Economics of Sport and Recreation provides a much needed and up-to-date analysis of sport's contribution to the global economy. This new ...
Sports now constitute one of the most valuable forms of broadcast entertainment in today's lucrative international market. This textbook explains the economics underlying the sports broadcasting phenomenon.
The specific regulatory culture governing sports broadcasting means that the financial economy of this area has many unique features. The Economics of Sports Broadcasting provides an accessible, detailed introduction to all aspects of economics in this fascinating area.
The book contains a wealth of textbook features and has been written and designed to...
Sports now constitute one of the most valuable forms of broadcast entertainment in today's lucrative international market. This textbook explains t...
Sport has become a global business. There is no corner of the Earth that isn't reached by coverage of global sporting mega-events such as the Olympics or the World Cup, events managed by international governing bodies such as the IOC and FIFA that operate like major international businesses. Companies such as Nike now design, produce, distribute and market their products across every continent, while an increasingly important part of every country's sport market is now international in terms of its influences and opportunities.
This book is the first to examine the economics...
Sport has become a global business. There is no corner of the Earth that isn't reached by coverage of global sporting mega-events such as the Olymp...
