In "Living Up to the Ads" Simone Weil Davis examines commodity culture's impact on popular notions of gender and identity during the 1920s. Arguing that the newly ascendant advertising industry introduced three new metaphors for personhood--the ad man, the female consumer, and the often female advertising model or spokesperson--Davis traces the emergence of the pervasive gendering of American consumerism.
Materials from advertising firms--including memos, manuals, meeting minutes, and newsletters--are considered alongside the fiction of Sinclair Lewis, Nella Larsen, Bruce Barton, F....

In "Living Up to the Ads" Simone Weil Davis examines commodity culture's impact on popular notions of gender and identity during the 1920s. Arguing that the newly ascendant advertising industry introduced three new metaphors for personhood--the ad man, the female consumer, and the often female advertising model or spokesperson--Davis traces the emergence of the pervasive gendering of American consumerism.
Materials from advertising firms--including memos, manuals, meeting minutes, and newsletters--are considered alongside the fiction of Sinclair Lewis, Nella Larsen, Bruce Barton, F....

Using the successful Inside-Out program, in which incarcerated and non-incarcerated college students are taught in the same classroom, this book explores the practice of community-based learning, including the voices of teachers and participants, and offers a model for courses, student life programs, and faculty training.

Using the successful Inside-Out program, in which incarcerated and non-incarcerated college students are taught in the same classroom, this book explores the practice of community-based learning, including the voices of teachers and participants, and offers a model for courses, student life programs, and faculty training.