* Quality as a tool for success*Covers a diverse range of quality issues and theories in the context of heritage attractions* Well-respected international contributor team of academics and practitionersHeritage Tourism is the fastest growing component of the tourism market. Tourists have more choices than ever and their past experiences and future expectations make them even more discerning customers. A focus on quality can assist with customer satisfaction and business excellence. This new book on Quality issues brings together a range of specialists who lead us from the evolution of quality...