Strategic Urban Health Communication

Charles C. Okigbo, editor

People are bombarded with messages continuously and sorting through them constantly. In this milieu, critical ideas about health promotion and illness prevention are forced to compete with distracting, conflicting, even contradictory information. To get vital messages through, communication must be effective, targeted, artful-in a word, strategic.

Strategic Urban Health Communication provides a road map for understanding strategy, enhancing strategic planning skills, and implementing strategic...

Strategic Urban Health Communication

Charles C. Okigbo, editor

People are bombarded with messages continuously and sorting through them constantly. In this milieu, critical ideas about health promotion and illness prevention are forced to compete with distracting, conflicting, even contradictory information. To get vital messages through, communication must be effective, targeted, artful--in a word, strategic.

Strategic Urban Health Communication provides a road map for understanding strategy, enhancing strategic planning skills, and...