Offering fresh insights into the history of labor policy, the New Deal, feminism, and southern politics, Landon Storrs examines the New Deal era of the National Consumers' League, one of the most influential reform organizations of the early twentieth century.

Founded in 1899 by affluent women concerned about the exploitation of women wage earners, the National Consumers' League used a strategy of "ethical consumption" to spark a successful movement for state laws to reduce hours and establish minimum wages for women. During the Great Depression, it campaigned to raise labor...