This book unlocks one of the great secrets about copywriting by revealing the vast range of opportunities that exist outside the world of TV advertising. The author shows how good writers are always in demand by companies and their agencies to tackle the mountain of brochures, mailers, letters and PR material they need to saty in business. With the help of this book, would-be writers, as well as establihsed writers and journalists, can learn more about this lucrative line of work and how to break into it. The author covers markets, briefings, style techniques, concepts and campaign...