"Many executives and managers want to create and then dominate new markets. The rewards include unmatched brand awareness, the luxurious financial position of having no competition, and the exhilaration of building something completely new.
"Creating and Dominating New Markets" shows managers, executives, and business owners how to emulate the remarkable success of savvy market creators such as Microsoft, FedEx, and AOL. The book delivers specific success strategies on how to:
* Identify the right market to create
* Use common denominators for success
* Avoid common and...
"Many executives and managers want to create and then dominate new markets. The rewards include unmatched brand awareness, the luxurious financial...
Social scientists have long declared their autonomy from the natural sciences, and in doing so have tended to neglect important biological constraints on human nature. Many sociological theories have suggested a nearly complete malleability of patterns of social life. The New Evolutionary Social Science challenges this view by building on Stephen K. Sanderson's 'Darwinian conflict theory' which sets out to synthesise sociological theories with key findings from biology into an overarching scientific paradigm. Configuring and expanding this groundbreaking theory, the contributors to this...
Social scientists have long declared their autonomy from the natural sciences, and in doing so have tended to neglect important biological constraints...
