Many advertisements these days make us feel as if we have an intimate, even passionate relationship with a product. But as Jean Kilbourne points out in this fascinating and shocking expose, the dreamlike promise of advertising always leaves us hungry for more. We can never be satisfied, because the products we love cannot love us back.

"When was the last time you felt this comfortable in a relationship?" --An ad for sneakers

"You can love it without getting your heart broken." --An ad for a car

"Until I find a real man, I'll settle for a real smoke." --A woman in a cigarette ad...