By opening this book you will have already taken an important step towards increasing the success of your business and your own effectiveness in the worldwide workplace. You are taking control of the journey on your quest to enhance your business, leadership, and marketing skills. As you follow the book and read the principles contained within it, remember it does not matter what industry or type of business you operate. What matters is that you take to heart the principles, the underlying lessons and strategies, that can help you grow any operation in any category of business imaginable.