Converting a lead into a sale can stump even star sales professionals. High-performing salespersons have compared the process to having teeth pulled without Novocain or gargling bleach So when Jim McAvoy, with a quarter century of proven performance in maximizing sales, collates a treasury of actionable wisdom, even the most successful sales professional needs to sit up and pay attention.

#LEADS to SALES tweet Book01 is just that--wisdom that you can deploy today, in a format you can digest. And it deals with a subject that has come to occupy center stage, especially...