This is a complete guide to finding, negotiating, contracting, and working with consultants and service contractors. It includes essential information on needs analysis and step-by-step instructions for preparing the solicitation package. Drawing on his many years of experience as both consultant and manager, Herman Holtz explores and explains relevant issues and provides practical guidelines applicable to many different situations. He outlines what consultants can offer, both in terms of areas of competence and types of service and provides detailed information on resources, bids, and...
This is a complete guide to finding, negotiating, contracting, and working with consultants and service contractors. It includes essential informat...
Marketing with Seminars and Newsletters is a guide and handbook to how and when to apply information transfer techniques to the marketing of sophisticated goods and services. It outlines the marketing problems best solved through the use of newsletters and seminars, the basics of organization and production, costs, planning guidelines, testing, and sources of support services. Considerable attention is given to practical implementation with tips on printing, mailing, promotion, advertising, pricing, worksheets, writing, public speaking, copyright, information sources, word processing, how...
Marketing with Seminars and Newsletters is a guide and handbook to how and when to apply information transfer techniques to the marketing of sophis...
Most of us do not realize that we are living in revolutionary times. To a large degree, we are in a time of massive economic and industrial change, and perhaps history will one day record this era as the Second Industrial Revolution. Certainly we have been made aware of the decline of "smoke- stack industries" and of the rapid rise of what might be called the "infor- mation industries" in the United States and, presumably, in most of the western world. Several best-selling authors have assured us that we must change or perish, and a great many industrialists appear to agree. Ironically, we...
Most of us do not realize that we are living in revolutionary times. To a large degree, we are in a time of massive economic and industrial change, an...
