Strategy is all very well, but forget the human side of the business and your plans are destined for failure. Yet human resource management (HRM) has traditionally focused on administrative functions such as recruiting, disciplining, and rewarding employees. This book draws on practical experience and extensive research to offer a framework that shows how HRM can link to corporate vision, values, strategies and policies, both in a reactive and proactive way. It includes various case studies of HRM to illustrate how the model may be modified and applied in practice. In addition, the author...

The seminal work of Michael Porter in the 1980s provided a conceptual basis to competitor analysis which has stood the test of time. The emphasis of his work, and of many books by other authors which followed it, has been on the why and what of competitor analysis. David Hussey and Per Jensters book moves beyond this to the problems faced by organizations in applying the concepts at a practical level. It shows how real companies can use competitor intelligence and analysis in real situations. Three major strands are drawn out by this book, which shows how to:

• obtain competitor...