The author states in his preface "Despite charisma's growing importance, social science has made little progress in unraveling the enigma of charisma beyond that achieved by Max Weber over half a century ago. The results of the research reported in this book offer what I believe is a new and fruitful understanding of charisma." As Karl H. Pribram says in his Foreword, "Bradley comes off as a superb scientist."

Convinced that the common idea that charisma is mainly the leadership quality of an exceptional individual, Bradley is convinced that charisma occurs because of the nature and...