Field Guide to the Irish Music Session is the first and only book devoted entirely to the dynamics and etiquette of the traditional Irish musical gathering. There's more to these events than meets the eye or ear, and Field Guide covers it all, with an insightful blend of the humorous and the serious that is of value to both listeners and prospective participants.
Field Guide to the Irish Music Session is the first and only book devoted entirely to the dynamics and etiquette of the traditional Irish musical gath...
Know if you'll hit your targets before pulling the trigger on any marketing plan
More than sixty five percent of new products are commercial failures, and if you compound this with a recession, now more than ever you can't afford to be wrong. In If You Build It Will They Come, business professor and strategy consultant Rob Adams shows you how to make sure you hit your target market before you spend a lot of money. He shows you the fast, systematic and proven approach of performing Market Validation in advance of making a large product investment.
Adams outlines...
Know if you'll hit your targets before pulling the trigger on any marketing plan
More than sixty five percent of new products are commercial...
