In this study of religion, urban life, and commercial culture, Diane Winston shows how a militant Protestant mission established a beachead in the modern city. When The Salvation Army, a British evangelical movement, landed in New York in 1880, local citizens called its eye-catching advertisements vulgar and dubbed its brass bands, female preachers, and overheated services sensationalist. Yet a little more than a century later, this missionary movement had evolved into the nation's largest charitable fund-raiser - the very exemplar of America's most cherished values of social service and...