As retailers become more international, the existing concepts and theories of international business fit uneasily with international retailing. Exploring key concepts in international retailing through in-depth studies of several retailers, this text provides accessible material for students at every level. Illustrating and evaluating the strategies of international retailers, developing concepts and theories that enable an understanding of international retailing, and showing the contrasts in approaches adopted by major firms in their international operations, this important text is a...
As retailers become more international, the existing concepts and theories of international business fit uneasily with international retailing. Explor...
Most of us think we know something about retailing: we shop, we buy, we consume. But retailing, perhaps more than any other economic sector, has been transformed fundamentally over the last thirty years, both economically and culturally.
Featuring work from seminal theorists in the area and charting the development of retailing as an important discipline in its own right, this superb volume examines the key themes in contemporary retailing. Organized into five sections, each of which includes an illuminating editorial overview, The Retailing Reader examines:
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Most of us think we know something about retailing: we shop, we buy, we consume. But retailing, perhaps more than any other economic sector, has be...
Learn the how, when, and why of entering Asian markets
Retailers entering Asia are faced with not only a consumer and retail culture very different from their own, but with a variety of cultures that vary greatly among countries within the continent. International Retailing Plans and Strategies in Asia examines the strategies of Western retailers entering into Asian markets and provides specific case examples showing why some companies have failed in Asia--as well as factors that helped others succeed. Important concepts for international retailers exploring Asian markets are...
Learn the how, when, and why of entering Asian markets
Retailers entering Asia are faced with not only a consumer and retail culture very d...
International Retailing Plans and Strategies in Asia examines the strategies of Western retailers entering into Asian markets and provides specific case examples showing why some companies have failed in Asia--as well as factors that helped others succeed. Important concepts for international retailers exploring Asian markets are explained, and the material is particularly relevant to current WTO and UNCTAD debates about the globalization of retail markets. Helpful tables, charts, and illustrations make complex information easy to access and understand.
International Retailing Plans and Strategies in Asia examines the strategies of Western retailers entering into Asian markets and provides specific ca...
