Both society and markets have changed, and the art of innovation has changed with them, becoming increasingly complex. The book comprises the chapters of twenty-two European innovation researchers. The authors challenge existing innovation theory and management dogma and present new theoretical perspectives. Beginning with theoretical analyses of the innovation management field, the book turns to the institutional and geographic factors underlying innovation, and the potential posed by a 'soft' or organizational view of innovation management, before concluding with a section on the management...

This book presents a new view of innovation, seeking to disclose how strategic reflexivity is embodied in specific innovation practices and management roles.
From an evolutionary point of view, the contributors argue that firms and organisations are increasingly forced to take into account the growing complexity of the environment. To do this, they must create strategies that interpret external expectations, but also deal with the internal reflexivity processes caused by innovation. The way to bridge strategy and innovation, they suggest, is through strategic reflexivity.
The...