Stay a step ahead of your users' ever-evolving needs despite rapidly changing technologies and shifts in information-seeking behavior. Librarians and information professionals who seek user-centric services will find fresh insight into the many benefits of analyzing user behavior, including more effective planning strategies, marketing approaches, cost-efficient budgets, and increased customer and management satisfaction Co-authors Sheila Pantry and Peter Griffiths address the fundamental concepts and practices that facilitate successful, start-to-finish user behavior analysis. They outline...

Helps those who need to set up a library and information service within their organization, irrespective of subject background or type of organization. This is a useful guide for those facing the challenge of setting up a library and information service from scratch.