Rate-Quality Optimized Video Coding discusses the matter of optimizing (or negotiating) the data rate of compressed digital video and its quality, which has been a relatively neglected topic in either side of image/video coding and tele-traffic management. Video rate management becomes a technically challenging task since it is required to maintain a certain video quality regardless of the availability of transmission or storage media. This is caused by the broadband nature of digital video and inherent algorithmic features of mainstream video compression schemes, e.g. H.261, H.263...