It's not that most businesspeople lack moral convictions. Rather, they tend not to voice them and are inattentive when others do. Dr. Bird sees this behavior as moral silence, deafness, and blindness, and, following this analogy to the senses, he argues that the practice of ethics is a form of communication. Thus, instead of focusing on specific moral issues, Dr. Bird examines the things that stifle communication about moral issues factors that have a costly impact on business. His book presents a new view of ethics, in which ethics can be construed as a practical social activity, not a...

t's not that most businesspeople lack moral convictions. Rather, they tend not to voice them and are inattentive when others DEGREESUdo." Bird sees this behavior as moral silence, deafness, and blindness, and, following this analogy to the senses, he argues that the practice of ethics is a form of communication. Thus, instead of focusing on specific moral issues, Bird examines the things that stifle communication about moral issues--factors that have a costly impact on business. His book presents a new view of ethics, in which ethics can be construed as a practical social activity, not a...