'The descriptive insights portray in depth both the pros and cons of specific perspective such that the reader is left with a comprehensive overview of the issue being discussed. Overall, it probably works best as a student textbook.' - Paul Hannon, International Small Business Journal Examining in detail the whole process of introducing a new product or service, this book provides a framework for thinking through the issues in new venture performance. Topics covered include entry timing, market conditions, focus or breadth of entry scope, product or process mimicry, creation and development...

'The descriptive insights portray in depth both the pros and cons of specific perspective such that the reader is left with a comprehensive overview of the issue being discussed. Overall, it probably works best as a student textbook.' - Paul Hannon, International Small Business Journal Examining in detail the whole process of introducing a new product or service, this book provides a framework for thinking through the issues in new venture performance. Topics covered include entry timing, market conditions, focus or breadth of entry scope, product or process mimicry, creation and development...

Attracting Equity Investors is a guide to obtaining funding from an investor for the creation or development of a new business venture.

This book is designed to help entrepreneurs understand how to obtain funding from an investor for the creation or development of a new business venture. It discusses how to evaluate a business concept from an investor's perspective before moving onto an examination of the practical issues involved, such as writing a compelling business plan and making a convincing presentation.

Learning from Entrepreneurial Failure provides an important counterweight to the multitude of books that focus on entrepreneurial success. Failure is by far the most common scenario for new ventures and a critical part of the entrepreneurial process is learning from failure and having the motivation to try again. This book examines the various obstacles to learning from failure and explores how they can be overcome. A range of topics are discussed that include why some people have a more negative emotional reaction to failure than others and how these negative emotions can be managed; why...