This third Edition of SELLING 101 is drawn from the selling skills training courses and sales how-to books the author developed for top marketing organizations. It is intended for sales people with some experience. Ideal for sales meetings and continuing OJT. SELLING 101 is a sales book designed to provide practical sales how-to guidance on the kind of consultative sales and selling skills useful to both beginners and experienced sales people looking for fresh ideas and the kind of selling skills how-to training provided in the sales universities of top sales and marketing organizations....