A practical guide to producing standardized, and reliable, interviews, this volume represents a blending of social science theories of interviewing dynamics, the authors' own extensive research on interview-related error and research evidence from other prominent methodologists.

Covers how to write good questions aimed at collecting information about objective facts and events, some alternative methods for attacking common measurement problems, how to evaluate the extent to which questions are consistently understood and administered, and how to evaluate the data resulting from a set of questions.

Praise for the First Edition

"The book makes a valuable contribution by synthesizing current research and identifying areas for future investigation for each aspect of the survey process."
--Journal of the American Statistical Association

"Overall, the high quality of the text material is matched by the quality of writing . . ."
--Public Opinion Quarterly

." . . it should find an audience everywhere surveys are being conducted."
--Technometrics

This new edition of Survey Methodology continues to provide a...

The Fifth Edition of Floyd J. Fowler Jr.'s bestselling Survey Research Methods presents the very latest methodological knowledge on surveys. Offering a sound basis for evaluating how each aspect of a survey can affe