All traits were not created equal. -WORCHEL AND COOPER (1983, p. 180) This book reports the findings from extensive cross-cultural studies of the relative importance ofdifferent psychological traits in 20 countries and the relative favorability of these traits in a subset of 10 countries. While the work is devoted primarily to professionals and advanced students in the social sciences, the relatively nontechnical style - ployed should make the book comprehensible to anyone with a general grasp of the concepts and strategies ofempirical behavioral science. The project grew out of discussions...

This volume provides an explanation of contemporary sex stereotypes and the degree to which they prevail in different cultures. Providing data from 30 countries, the authors examine their findings from the following perspectives: affective meanings, ego studies and psychological needs.