Presents researchers and engineers in the fields of coating (paints) and inks with a practical and comprehensive overview of rheological and related aspects of these two industries. This Second Edition contains new chapters on pigment/binder geometry, theoretical aspects of dispersion, and capillarity. Covers: viscosity and viscosity measurement, pigment/binder geometry and their application, critical pigment volume concentrations, surface tension phenomena, pigment dispersions and pigment disperants, solubility and interaction parameters, evaporation and volatility interaction, coating...