Available for the First Time: The Complete "Social Entrepreneur s Playbook"
Covers all three phases of the start-up to scale-up process, developed with reader feedback from one of the more unusual ebook...experiments of the year ("ThinReads")
Wharton professor Ian C. MacMillan and Dr. James Thompson, director of the Wharton Social Entrepreneurship Program, provide a tough-love approach that significantly increases the likelihood of a successful social enterprise launch in the face of the high-uncertainty conditions typically encountered by social entrepreneurs.
MacMillan and...