Building on the experiences of scores of companies and hundreds of managers, J.M. Juran, the world-renowned quality pioneer, presents a new, exhaustively comprehensive approach to planning, setting, and reaching quality goals. Employing three case examples which encompass the three major sectors of the economy -- service, manufacturing, and support, he offers a practical plan for companies to achieve strategic, market-driven goals by following a structural approach to planning quality.
Quality, according to Juran, has become a prerequisite for business success. He cites the loss of...

This new edition incorporates new material on planning and other issues to expand upon Juran's pioneering views of re-engineering. The work contends that the manager's basic function is to create change (breakthrough) or prevent it (control). It demonstrates that each process is governed by a universal sequence of events. By understanding these patterns, managers learn how to do their jobs more effectively. The text features new analyses of the issues that arise whenever organizations introduce change.