This textbook is carefully designed to provide the reader with a good understanding of the fundamental concepts of economics. The writing is lucid and at the student's level. There are twenty-nine "one-concept" chapters. Each chapter is suitably short, highlighting one economic principle. The student can study one concept and be reinforced by the learning process before proceeding to another chapter. Self review exercises conclude each chapter. The one-concept chapters also provide organizational flexibility for the instructor. The text is well integrated to show the relationship among the...

This textbook is carefully designed to provide the reader with a good understanding of the fundamental concepts of economics. The writing is lucid and at the student's level. There are twenty-nine "one-concept" chapters. Each chapter is suitably short, highlighting one economic principle. The student can study one concept and be reinforced by the learning process before proceeding to another chapter. Self review exercises conclude each chapter. The one-concept chapters also provide organizational flexibility for the instructor. The text is well integrated to show the relationship among the...

- Short one-concept chapters so that students can easily digest the material. However, the concepts are explained more fully than most competing texts
- Clear, lucid style applied to logical, straightforward explanation of the material
- There is a conscientious effort to integrate material between chapters. Module introductions, chapter introductions and summaries are used to link and integrate chapters
- Flexibility. One-concept chapters make it easy for the instructor to select the desired material
- There is one chapter each on demand, supply, equilibrium and elasticity. Other...