Why shouldn't people who deplete our natural assets have to pay and those who protect them reap profits? Conservation-minded entrepreneurs and others around the world are beginning to ask just such a question, as the increasing scarcity of natural resources becomes a tangible threat to our own lives and our hopes for our children. This text brings together Gretchen Daily, an ecologist, with Katherine Ellison, a journalist, to offer an engaging and informative look at a new new economy - a system which recognizes the economic value of natural systems and the potential profist in protecting...