The Japanese market is an attractive and challenging one. It is essential for foreign companies wanting to establish a growing presence to build operations which are suited to the Japanese. This book focuses on three particular areas: the labour market, the workplace and the market-place. The management of human resources plays an important part in a company's image in the market. A strong corporate presence is vital to inspire confidence among consumers and the career opportunities and job stability offered by a company reflect its strength. Using case studies and covering topics such as the...