Don't just wish for marketing resultsget them If marketing seems too commercial or too complex, or if your current efforts aren't delivering results, this book is for you. With this helpful guide, you can create a simple, usable marketing plan designed to get results Since its first edition in 1990, the Marketing Workbook has helped thousands like you use marketing to reach the people you want to helpand attract the money and support your organization deserves. Now, this updated second edition offers an easy-to-follow five-step process to create an effective marketing plan; provides an...

Don't just wish for marketing resultsget them If marketing seems too commercial or too complex, or if your current efforts aren't delivering results, this book is for you. With this helpful guide, you can create a simple, usable marketing plan designed to get results Since its first edition in 1990, the Marketing Workbook has helped thousands like you use marketing to reach the people you want to helpand attract the money and support your organization deserves. Now, this updated second edition offers an easy-to-follow five-step process to create an effective marketing plan; provides an...