Reads like a novel, yet serves as a how-to guide for creating a customer culture and marketing strategies that wow Wall Street...I recommend this book as priority reading for all retail executives. Kurt Barnard, President, Barnard Retail Trend Report and Barnard's Retail Consulting Group. Admirers, competitors, industry and Wall Street analysts alike are intrigued with the question of what makes Home Depot so special. What, exactly, does this giant do that so clearly distinguishes it from the competition? How does Home Depot culture and customer service work? And, most importantly, what...
Reads like a novel, yet serves as a how-to guide for creating a customer culture and marketing strategies that wow Wall Street...I recommend this book...
Show Me the Money is the definitive business journalism textbook that offers hands-on advice and insights into the job of a business journalist. Chris Roush draws on his experience as both a business journalist and educator to explain how to cover businesses, industry and the economy, as well as where to find sources of information for stories and how to take financial information and make it work for a story.
Updates to the third edition include:
Inclusion of timely issues related to real estate;
Additional examples from websites and other nontraditional...
Show Me the Money is the definitive business journalism textbook that offers hands-on advice and insights into the job of a business journalist. Ch...
Show Me the Money is the definitive business journalism textbook that offers hands-on advice and insights into the job of a business journalist. Chris Roush draws on his experience as both a business journalist and educator to explain how to cover businesses, industry and the economy, as well as where to find sources of information for stories and how to take financial information and make it work for a story.
Updates to the third edition include:
Inclusion of timely issues related to real estate;
Additional examples from websites and other nontraditional...
Show Me the Money is the definitive business journalism textbook that offers hands-on advice and insights into the job of a business journalist. Ch...
