This book demonstrates how an understanding of the fundamental principles of communication will help in evaluating the effects, effectiveness, truthfulness, and ethics of every kind of communication from traditional soapbox speeches to reading a magazine, talking to a friend, watching court proceedings, or television news. Jodi R. Cohen's informally written, critical guide introduces classical theories of rhetoric at the beginning of each chapter, then expands the discussion with contemporary postmodern theories, and concerns such as aesthetics and cultural bias. There are...
This book demonstrates how an understanding of the fundamental principles of communication will help in evaluating the effects, effectiveness, trut...
Demonstrates how an understanding of the fundamental principles of communication can help in evaluating the effects, effectiveness, truthfulness and ethics of different kinds of communication. This book introduces classical theories of rhetoric, and then expands the discussion with contemporary postmodern theories, and concerns.
Demonstrates how an understanding of the fundamental principles of communication can help in evaluating the effects, effectiveness, truthfulness and e...