While moving image advertising has been around us, everywhere, for at least a century, the topic has tended to be overlooked by cinema studies. This far-reaching new collection makes an incisive contribution to a new field of study, by exploring the history, theory and practice of moving image advertising, and emphasising the dynamic and lasting relationships between print, film, broadcasting and advertising cultures.

In chapters written by an international ensemble of leading scholars and archivists, the book covers a variety of materials from pre-show advertising films to lantern...

Showing and Telling is the first academic work to explore how publicly funded film heritage institutes account for their mandate in their public activities. It does that by inspecting and evaluating public presentations and visitor information about these presentations. The research was done by juxtaposing two complementary approaches. The first is grounded in the author's experience as a collection researcher and curator and makes a case for the richness of archival objects usually ignored for their lack of aesthetic qualities. The second is a survey of the public activities of 24...

Showing and Telling is the first academic work to explore how publicly funded film heritage institutes account for their mandate in their public activities. It does that by inspecting and evaluating public presentations and visitor information about these presentations. The research was done by juxtaposing two complementary approaches. The first is grounded in the author's experience as a collection researcher and curator and makes a case for the richness of archival objects usually ignored for their lack of aesthetic qualities. The second is a survey of the public activities of 24...