How is your church going to grow? Will it grow by fine-tuning worship, the preaching, the Christian education programs, and the like? Or will it grow by making strategic assessments of the people it is most likely to reach and focusing the ministries of the church on the goal of offering the gospel to those people? In this brief, practical book Harold Percy helps congregations answer these critical questions about their mission and ministry.

After assisting the reader with the crucial issue of motivation, Percy lays out the four main groups of people that any congregation can and...