Moving from Startup mode to business building mode requires a new and different perspective. Startups are about a product or service that gets revenue flowing. Business is about building something that lasts. Many Successful startups never really achieve sustainability. Tom Larsen works through situational story-telling which brings clarity to the topics and choices that a budding entrepreneur or growth oriented business owner needs to consider to look at their own core to establish practices and awarenesses that will attract revenue and stand the test of time. The author has spent an entire...