In Green Gone Wrong environmental writer Heather Rogers blasts through the marketing buzz of big corporations and asks a simple question: Do today's much-touted "green" products--carbon offsets, organic food, biofuels, and eco-friendly cars and homes--really work? Implicit in efforts to go green is the promise that global warming can be stopped by swapping out dirty goods for "clean" ones. But can earth-friendly products really save the planet?

This far-reaching, riveting narrative explores how the most readily available solutions to environmental crisis may be disastrously off the...