Price and quality alone are no longer sufficient to gain competitive advantage. It is high quality knowledge which provides the opportunities for adding exclusive value to products and services. At the same time, the development of knowledge is gaining momentum. Knowledge is becoming obsolete more quickly and becomes more complex. The danger of this development is that organizations will continue to play the same competitive game and are often unaware that they are lagging behind.This book provides organizations with a way to shift the knowledge ambition and realize it in practice. For this...

The Knowledge Enterprise is a unique second edition about mastering business innovation. Industry-leading companies reveal the secrets and lessons of transition leadership, the importance of customer engagement and the power of open innovation. Building on the success of the first edition, this book extensively develops the concept of the knowledge enterprise and business innovation.The knowledge enterprise identifies the critical elements of the strategies and organisational dynamics relentlessly pushing all parts of the corporation towards breakthrough innovations. It is about mastering...